Waiting Room

The Montana Radon Study: Social Marketing via Digital Signage Technology for Reaching Families in the Waiting Room

Objectives: I tested a social marketing intervention delivered in health department waiting rooms via digital signage technology for increasing radon program participation among priority groups.

Methods: I conducted a tri-county, community-based study over a 3-year period (2010–2013) in a high-radon state by using a quasi-experimental design. We collected survey data for eligible participants at the time of radon test kit purchase.

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